Axe Collision

An ultra-targeted campaign aimed at over 40 personalities including Aya Nakamura, Camille Combal, Bilal Hassani, and Baptiste Lorbert, playing on their personalities to broaden the app’s audience.

To meet each other, the principle is simple: once two people have ‘crushed,’ each user answers three questions. If the incompatibility is glaring, such as one saying ‘pain au chocolat’ and the other saying ‘chocolatine,’ the conversation can then begin…