Client

Axe - Lynx (Unilever)

Production

Younited

Agency

Marcel

Case study

Fu** la Friendzone

36

views

990

view on Snapchat

20

guys saved from the friend zone
Launch film – Paul

Friend zoned for a month

In memory of all those stuck in the Friendzone

Jerem

Friend zoned for 5 months

Lucas

Friend zoned for 24 hours

”4 of the 5 most popular ads on YouTube France during the period.

thinkwithgoogle.com
Pat

Friend zoned for 2 years

Manu

Friend zoned for 5 months

”AXE YOU Friendzone, a great example of the meeting between brand content and media orchestration.

thinkwithgoogle.com
Seb

Friend zoned for 6 months

Charlie

Friend zoned for 4 months

Awards

Grand Prix Stratégies – Média – Gold