Client

Under Armour

Production

Prodigious

Agency

Marcel

It all started with a red jersay on Facebook.

Beneath the armor, the same values always lie #YellowArmy #WEWILL

”It might have seemed strange,
but in the end, it was a very successful marketing
and media move!

Aurélien RougerieStaff member of ASM and former French national team player.

Digital film

Discover the reveal

”Our historic colors will never change. Neither will our values. We’re returning to the fight.

Under Armour